POP Initiative

Passion over Profit

Operating on the passionate flames of ambition, our burning DESIRE to INSPIRE has led us to starting the POP Initiative. POP (Passion over Profit) is designed to identify and bring together the like-mined, passionately obsessive creatives next in line to lead the charge in film and tv. The MISSION is to bring true quality back to Hollywood and your living room TV. By discovering, expanding, connecting, collaborating, and creating together, our generation of filmmakers can accept the mantle, lay the foundation for the future, and bring forth a new era in filmmaking reminiscent of the Golden Age of Hollywood, thus securing the New Golden Age of Cinema.

Passion over Profit is meant to beckon the small percentage of uniquely passionate filmmakers out there. The ones that dream too big for others and have to make their own luck, the ones that don’t take no for an answer and the ones that have put it all on the line by sacrificing everything from relationships, close connections and starting a family, to financial and even mental stability. These individuals are willing to do absolutely anything to make their dreams, the reality. The individuals that prioritize true Passion over Profit.

We are the future.